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    PopCap bets on Facebook casino-game gold rush

    22.05.12

    Ever since the Justice Department opened the door to the legalization of online gambling, the leading creators of social games are feeling increasingly lucky. PopCap Games just launched Lucky Gem Casino with a collection of seven slot machines themed after its brands such as Bejeweled and Zuma. It marks the entry of the Electronic Arts subsidiary into the increasingly active casino game market.

    Leading Facebook game publisher Zynga is adding Bingo and Slingo to its Zynga Casino family, which already features the most successful Facebook Poker game with more than 30 million active monthly users. Traditional gambling companies are quickly moving into the market as well. In January, slot machine maker International Game Technology acquired Facebook casino game publisher Double Down for $500 million.

    The current crop of luck-based Facebook games are legal in the US because there is no way to cash out the virtual earnings. In Lucky Gem Casino players can purchase additional coins for real money, using the Facebook Credits system. But even if they hit the jackpot, payouts occur only in virtual currency and can’t be converted back into cash.


    Source: VentureBeat