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Deal Reality in Virtual Vegas
The social-gaming explosion keeps spurring deals in Vegas.
Slot-machine giant Bally Technologies this past week bought assets from Chiligaming. This follows rival International Game Technology’s purchase of online casino Double Down Interactive last month and Caesars Entertainment’s deal for online slots company Playtika last year.
The earlier deals were for companies that run social games on Facebook. Bally, meanwhile, wants to help its casino customers offer games on their own websites as well.
All the deals offer a marketing opportunity to push online players to the casino floor. Plus, they give the acquirers a foothold in online games as the legalization of real-money online wagers in the U.S. draws closer.
Meanwhile, say people familiar with the discussions, Facebook and Zynga have had talks with gambling-industry players to investigate how legalization may lead to moneymaking possibilities. With so many players on their platforms, they have dealt themselves a great hand.
Source: Wall Street Journal (blog)