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    Don Johnson: $6 Million Blackjack Winnings Assaults Tropicana Casino Revenue ...

    20.05.12

    At the time, before being fired, Giannantonio told The Atlantic even instated a hand limit for Johnson of $100,000 while other casinos around the world banned him.

    However, "combined monthly gaming revenue had been declining on a year-over-year basis for 32 months" as of last April, falling from $5.2 billion in 2006 to $3.3 billion reported last year.

    To compensate for losses, Atlantic City, along with other hurting casinos, give many freebies to their top high rollers and gamblers, known as "whales" like Johnson, to entice interest in gambling. The Atlantic reports :

    "But two years ago, Johnson says, the casinos started getting desperate. With their table-game revenues tanking and the number of whales diminishing, casino marketers began to compete more aggressively for the big spenders. After all, one high roller who has a bad night can determine whether a casino's table games finish a month in the red or in the black. Inside the casinos, this heightened the natural tension between the marketers, who are always pushing to sweeten the discounts, and the gaming managers, who want to maximize the house's statistical edge. But month-after-month of declining revenues strengthened the marketers' position. By late 2010, the discounts at some of the strapped Atlantic City casinos began creeping upward, as high as 20 percent."


    Source: International Business Times