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Annick Goutal eyes more distribution points
Taittinger recognises the potential of the Middle Eastern markets for Annick Goutal and is looking to expand her distribution points.
The brand currently has only four distribution points in the UAE through Harvey Nichols, Bloomingdale's, Galeries Lafayette and Saks Fifth Avenue, plus a presence in Qatar and Bahrain. New distribution points will be added in Abu Dhabi and Saudi Arabia.
"I prefer not to open the distribution points too much; I prefer to increase the turnover for each destination," Taittinger said.
The luxury fragrance market in the UAE is predicted to be worth Dh663.5 million by 2014. In comparison, sales of mass fragrances could be worth Dh247.9 million in the same period.
The average spend on premium perfumes in the GCC is higher than elsewhere and accounts for approximately 20 per cent of the global market.
"In the UAE people like their perfumes and they love their brands," Taittinger said.
Atmosphere
According
Source: gulfnews.com